Yida Hawthorn Base
YIDA FOOD
QINGZHOU YIDA HAWTHORN FOOD CO., LTD.
A CENTURY OF YIDA, A LEGACY OF CRAFTSMANSHIP
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CHINA TIME-HONORED BRAND
CHENGDE
NATIONAL KEY LEADING ENTERPRISE

YIDA
HAWTHORN

"World hawthorn is in Chengde, and Chengde hawthorn is in Yida." Located in the renowned hometown of hawthorn, we are a large-scale food processing enterprise group in northern China, inheriting intangible cultural heritage craftsmanship and participating in the formulation of hawthorn food industry standards.

1690
Founded Year
Kangxi Reign, 333 Years History
100K+
Retail Network
Supermarkets & Stores Nationwide
Corporate Ecosystem

INDUSTRY PIONEER

Inheritance & Innovation

From traditional agricultural planting to modern food processing, technology R&D, e-commerce, and big data, Yida Group covers multiple fields, building a comprehensive "Great Health" product ecosystem.

01
Intangible Cultural Heritage
"Six Methods of Golden Hawthorn"
Founded by Li Fengyao, a famous falconer of the Qing Dynasty, the Li family has remained true to its original aspiration for over three centuries, safeguarding the authentic hawthorn culture of the Yanshan region and earning the "China Well-Known Trademark".
02
Diverse Sub-brands
Yiliji, Linghou Tribe, Kaiwei Mengzhu...
+
Covering multiple categories including Classic Series, Green Food, Frozen Treats, Infant & Toddler, Canned Food, and Beverages. Exported to the US, Japan, Canada, and available via Tmall, JD, Douyin.
03
Technology & R&D
Industry Standard Formulation
+
Partnering with China Agricultural University and Tianjin University of Science and Technology. Our R&D of alloy plates has broken through an industry bottleneck, firmly leading the hawthorn food industry.
A-Share Listing Goal
Strategic Partners: Zhongtai Securities, Beijing Fruit Tree Fund, Chengde Investment Group. Targeting IPO within 2-3 years.
34Y
Brand Heritage
9
Subsidiaries
6
Brand Series
10
Production Lines
Li Zhimin
Li Zhimin
Chairman of Yida Group

Has been awarded:
Nomination Award of the 5th National Moral Model
Outstanding Contribution Award of China's Forestry Industry
National Advanced Individual in Employment and Entrepreneurship
Deputy to the 10th, 11th, and 13th People's Congress of Hebei Province
Named Hebei Provincial Model Worker in 1999 and 2004
Hebei Provincial Moral Model
01 CHAIRMAN
 02 PARTY COMMITTEE SECRETARY
 03 GROUP FINANCE
 04 DEPUTY GENERAL MANAGER
 05 DIRECTOR OF THE PARK OFFICE
LEADERS
01.
LI ZHIMIN
CHAIRMAN OF YIDA GROUP
02.
XIU JIANHUA
PARTY COMMITTEE SECRETARY
03.
FAN RUIXUE
FINANCIAL DIRECTOR
04.
ZHANG XIAOLING
DEPUTY GENERAL MANAGER
05.
ZHANG JINGYU
DIRECTOR OF PARK OFFICE
WWW.YIDAFOOD.COM.CN
1690
BRAND FOUNDED
1989
WULING MOUNTAIN
1993
BRAND RENAMED
1997
COMPANY ESTABLISHED
2000
GROUP FORMED
2001
INDUSTRIAL PARK
2003
ACQUISITIONS
2007
IMAGE AMBASSADOR
2010
PHASE 2 START
2012
PHASE 2 COMPLETE
2017
HAWTHORN TOWN
2018
TECH UPGRADE
2019
AGRI PARK
2020
CULTURAL HERITAGE
2021
GLOBAL AMBASSADOR
2022
METAVERSE BASE
2024
TIME-HONORED BRAND
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